by आज ke समय मे salt यानी नमक hamari जिंदगी ओर मुह ke swad ke लिए itna jaruri ho gya हे ki jese kisi मछ्ली ke लिए पानी. salt me पाये जाने wale kuch पदार्थ hamare sharir के liye bohot ही faide मंत होते हे. नमक ke to bohot प्रकार होते he or unhi मेसे ham आज bat करेंगे एक ese नमक (salt) की brand ke bare मे jo he TATA SALT. Or उसी tarah se हम देखेंगे comparison of TATA SALT AND TATA SALT LITE कोनसा He behetar.
BASIC COMPARISON TABLE OF TATA SALT AND TATA SALT LITE
Tata Salt :-
Tata Salt was launched in 1983, as the first national branded salt of India. It pioneered salt iodization in the country, bringing an iodized vacuum-evaporated salt into a market where unbranded, unpackaged salt was the norm.
Today, as the market leader in the salt category and one of the country’s leading food brands, the journey of Tata Salt is a testament to the consumer’s enduring trust in the brand. Through its assurance of purity and steadfast mission to deliver superior quality products to more than 180+ million households across India, Tata Salt truly stands tall on its brand promise of ‘Desh ki Sehat, Desh ka Namak’.
About Indian salt market
As of June, 2019, more than 90 thousand metric tonnes of Tata Salt is sold through over 65 lakh retail outlets reaching 161 million households across the country each month.
The market for packaged iodized salt and other salts in India is estimated to be worth Rs. 21.7 billion, with Tata Salt commanding a sales share of Rs 3.74 billion or 17.3% of the market. Domestic competitors include Ankur, Annapurna, Sarbu, Captain Cook, i-shakti, Nirma Shudh and Aashirvaad. However major competition is only given by Surya Salt which holds the second largest market share after Tata Salt.
About Products
TATA salt is sold in two type of packing:
- Multilayer Laminate Pouch
- Jars (PET & Glass)
TATA salt produce five different type of salt:
- TATA car
- TATA salt plus
- TATA salt lite
- TATA Black salt
- TATA rock salt
About Advertising
In its advertising, Tata Salt positions itself as Desh Ka Namak, translating roughly to “The Nation’s Salt”. The latest ad for the brand Ghul Mil ad talks about the unity in diversity of India as a nation and how its people blend with each other just the way Tata salt completely dissolves in water, showing that it is a pure salt. price is Rs 20 in North East and Rs 18 in rest of India
Awards and recognition
Tata salt was ranked 316th among India’s most trusted brands according to the Brand Trust Report 2012, a study conducted by Trust Research Advisory. In the Brand Trust Report 2013, Tata Salt was ranked 106th among India’s most trusted brands while according to the Brand Trust Report 2014, Tata salt was ranked 199th among India’s most trusted brands. It was among 16 of Tata Group‘s subsidiary brands to feature in the report apart from the parent brand. Ratan Tata also featured in the report among India’s most trusted ‘Personality’ brands. Tata Salt was the 2nd Most Trusted Brand of India in 2015.
Why Tata Salt is so famous?
Tata Salt became Desh ka Namak because of its consistent high quality. The current Desh ki sehat, Desh ka namak reinforces the importance of purity and the right amount of iodine, again bringing health to the forefront.
Marketing Strategy of Tata Salt
Salt is a commodity that is commonly used by everyone. There are a ton of different salt brands out there trying to sell to people. But it takes a lot of effort and clever marketing strategies to capture the market of such a common commodity. In this article, will be discussing exactly the strategies Tata implemented to become ‘Desh ka Namak’.
Tata Salt is a subsidiary company of the Tata group. The immediate parent company of Tata Salt is Tata Chemicals. In 1983 the salt industry was unbranded and unprocessed salt was sold in the market. This is the time when Tata Salt decided to invade the market and sell their product. So, Let’s look at how Tata Salt became the most trusted salt brand in India.
Changed the word “Salt” to “Namak”
Generally, other salt companies marketed their product by the word ‘Salt‘ in 1983. As the majority of the people in India are Hindi-speaking people. People get more connected when Hindi words are used. Apart from that salt is a commodity which one usually associates with one’s country.
The marketing team of Tata Salt used this opportunity and devised a marketing strategy to connect with the audience. They, therefore, marketed the product with the jingle “Namak ho Tata ka, Tata Namak“. This jingle connected the common man in a great way. With the change of the word “salt” to “Namak”, people started to consider it as a more domestic product.
Tata Salt Lite :-
Refined, iodised and potassium enriched, Tata salt Lite is a low-sodium salt specially formulated to provide 15% lower sodium than regular salt. It is designed to provide consumers a convenient means to take preventive measures towards keeping the blood pressure and weight of family members in check. A research undertaken by the Tata salt team showed that over 40% of the urban adult population in India suffers from hypertension, a life-threatening condition that can be effectively managed by controlling the intake of sodium. To control sodium intake, people diagnosed with hypertension are often advised to reduce or control salt consumption. Due to this, they often have to consume less salt and at times, bland food. In light of these findings, Tata salt Lite was introduced, a low sodium salt that would assist management of blood pressure without compromising on the taste of food. So now, stay healthy and keep your blood pressure in check with Tata salt lite, Desh Ki Sehat, Desh Ka Namak. Maximum Shelf Life : 24 Months
- Low-sodium salt specially formulated to provide 15 percent lower sodium than regular salt
- Designed to provide consumers a convenient means to take preventive measures towards keeping the blood pressure and weight of family members in check
- A low sodium salt that would assist management of blood pressure without compromising on the taste of food
- Country of Origin: India
HELPS MANAGE BLOOD PRESSURE
Tata Salt Lite contains 15% lower sodium than “regular salt”. Studies show that reduction in sodium intake benefits all people with or without hypertension and may also lead to decrease in blood pressure.
Is Lite salt better than regular salt?
“Lite salts not only have about half as much sodium as regular salt, but they also are a good source of potassium – and that’s something that can help lower high blood pressure.”
Does lite salt taste like salt?
But if the taste of the potassium chloride doesn’t work for you, there are so-called “lite” salt replacements. They’re often labeled “low sodium” and contain a blend of sodium chloride and potassium chloride. These salt substitutes have a more salty taste, yet have less sodium chloride than traditional table salt.
Is Tata Salt Lite good for BP?
Tata Salt Lite – 15% Low Sodium Iodised Salt, Helps Blood Pressure & For Healthy Lifestyle.
Conclusion
Tata Salt Lite has 15% lesser sodium compared to regular salt for a healthy lifestyle without compromising with the taste of your dishes. The Tata Salt Lite low sodiumalso consists of Iodine which helps in proper mental development of children and prevents Iodine deficiency disorders in adults.
