Perk Vs Munch : Brand Wars / Which one is best ?

The brand humorously counter’s Perk’s claim by stating that chocolates are eaten for taste and not weight. While this argument is weak counter for Perk’s claim, what saves Munch was the humour and the instant fight back to Perk’s offensive.These brands were keeping different paths between each other for quite some time. Both were trying to position themselves on different attributes ; Perk focusing on the glucose content while Munch was focusing on the crunchier proposition.

HAVE A COMPARISON OF PERK VS MUNCH BY TABLE

1. PERK :-

Perk is a combination of crisp wafer and delicious cadbury chocolate that enlivens your mood and sparks the lighter side of life.

Ingredients:-

Sugar , Hydrogenated vegetable fat ,Refined wheat flour ,Milk Solids ,Starch ,Cocoa Solids (5%*) ,Palmolien Oil , Emulsifiers (442 , 322, 476) , Edible Salt ,Yeast , Raising Agent(500(ii)) ,Improver (Enzyme).

When was Cadbury perk launched in India?

Since its launch in 1996, Cadbury Perk has been one of Cadbury’s leading brands and a preferred choice for casual snacking with its wafer construct. Over the years, Perk has successfully built a distinct and iconic status for the brand among the youth of India.

Cadbury Launches Perk With Glucose Energy :-

Glucose energy and the taste of Cadbury is an irresistible combination. Cadbury India brings this tempting recipe to consumers with its latest offering Perk with Glucose Energy.

A first for India, Cadbury Perk with Glucose Energy is a new innovation that is aimed to appeal to consumers taste buds. Targeted at 14-18 year olds, it is a fun treat which combines energy giving glucose with great taste.

Since its launch in 1996, Cadbury Perk has been one of Cadbury’s leading brands and a preferred choice for casual snacking with its wafer construct. Over the years, Perk has successfully built a distinct and iconic status for the brand among the youth of India.

Commenting on the launch, Mr. Anand Kripalu, MD, Cadbury India said, This is the first offering under the Cadbury India brand to contain Glucose.  The recipe breakthrough has been made possible by the Cadbury India Science & Technology team.

V. Chandramouli, Executive Director, Strategy & HR, Cadbury India added, One of the key objectives for the launch is to expand the chocolate category by providing superior value to consumers. The youth segment has busy lives and Cadbury Perk apart from meeting their treat needs will now also meet their energy and snacking needs.

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This new offer will be backed by significant advertising created by Ogilvy & Mather Advertising centered around the theme of Naya Perk with Glucose Energy. An integrated marketing campaign will be launched to create awareness around the product. The 360-degree marketing communication will encompass TV, Outdoor, tie-ups and sampling activities.

Perk with Glucose Energy will offer two pieces in each pack affordably priced at Rs.5/- for 21 gms. And as singles at Rs.2/- for 7.5 gms. It will be available at all retail outlets across cities in the country.

2. MUNCH :-

Nestlé Munch is a chocolate bar made by Nestlé and primarily sold in India. It is a long chocolate bar filled with wafers.Munch was one of the first Nestle products that were launched only for the Indian market in 1999. In 2015, Nestle launched over 40 new products. Among these, the Nestle Munch Crunch o Nuts and Nestle Munch Nuts were marketed as nutty variants of the classic wafer chocolate bar. Full Form of MUNCH – Meet Urgently Now for a Charming Hug (Comic full form) Munch is positioned as a tasty brand, launched by Nestle and is an any time consumption product. It is a wafer layer covered with delicious chocolayer.

Is Nestle Munch good for health?

Trans-fats increase the likelihood of heart disease, stroke, cancer and many other ailments. Although the product contains milk solids, it is not a wholesome food and cannot be used as a meal replacement as it is high in sugar at 3 gm per 13 gm serving pack. HELPS IN :- Munching can help you control your blood sugar levels, especially if you eat metabolically efficient snacks (fiber, protein, and fat). If you experience energy dips during the day and can avoid them by eating small, well-controlled snacks, do so. About Taste :- It is loaded with crispy biscuits and chocolate the moment you enter this chocolate in your mouth you can feel the crispiness as well as you feel the crunchy buttery taste of the chocolate and the taste will explode in your mouth for long hours full of caramel mixed with crunchy chocos it is fantastic and tempting

HIstory & Marketing Strategies Of Nestle Munch

Company Name: Munch (Nestle)
Founder: Henri Nestle 

Nestle Munch is one of the most popular brand chocolate and category of confectionary that produced an innovative benchmark in the category of coated wafers. It is also the biggest selling SKU in the industry. Nestle introduced a different range of confectioneries under Munch starting from the chocolate coated wafer, munch nuts.It focused on the increasing demand of the confectioneries of the customers. The company was initially started in the year 1866 when it only used to manufacture condensed milk. Later on, the company was introduced in India where it expanded its business in order to beat other confectionary manufacturing companies.

ABOUT BRAND WAR BETWEEN PERK AND MUNCH :-

These brands were keeping different paths between each other for quite some time. Both were trying to position themselves on different attributes ; Perk focusing on the glucose content while Munch was focusing on the crunchier proposition.

Its been a long time since Indian advertisement world saw a humorous fight between the brands. There has been high profile competitive wars between the brands like Horlicks Vs Complan, Vim Vs Dettol, Dettol Vs Lifebuoy, Pepsodent Vs Colgate etc but these were serious fights. 

Recently the new war started between the arch rivals Perk and Munch. These brands were keeping different paths between each other for quite some time. Both were trying to position themselves on different attributes ; Perk focusing on the glucose content while Munch was focusing on the crunchier proposition. However, Perk decided to poke Munch by launching the first TVC featuring the son – Monu leaving home because his father gave the bigger, heavier Perk to his brother Sonu.

While this argument is weak counter for Perk’s claim, what saves Munch was the humour and the instant fight back to Perk’s offensive.

 Had Munch not reacted , Perk could have used the “high grammage ” value for money proposition  very effectively 

Munch was recently investing heavily in the promotion by taking in cricketer Virat Kohli as the  brand ambassador . Perk was struggling with the positioning proposition and was in my opinion had a weaker platform based on the glucose content. Perk was trying the break away from that weaker spot by launching an offensive against Munch.With the two brand’s paths crossing now, it will be a interesting space to watch for.

Conclusion :-

Munch has gained the popularity level among the consumers as well as their requirements in the confectioneries industry. The chocolates are widely popular and are in great demand as the company never compromise on the quality and price of the products.

Since people have become aware of their health, they try consciously try to choose their products. Throughout these years the company became successful in maintaining a good image and reputation in the food and gourmet market of India. This helped in supporting and maintaining the reputation of the company.

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