Bournvita and Horlicks: Unlocking the Secrets to Their Health Benefits

Which is better Bournvita or Horlicks? See By The Comparison Table.

1.BOURNVITA

Bournvita is a brand of malted and chocolate malt drink mixes manufactured by Cadbury, a subsidiary of Mondelez International. It is sold in the United Kingdom and North America, as well as India, Nepal, Bangladesh, Nigeria, Benin, and Togo.Bournvita was developed in England in the late 1920s and was marketed as a health food. The original recipe included full-cream milk, fresh eggs, malt, edible rennet casein and chocolate.^[a] It was first manufactured and sold in Australia in 1933. Bournvita was discontinued in the UK market in 2008. The drink was named by Cadbury which was derived from Bournville, the model village which is the site of the Cadbury factory (Bourn + Vita). It was first sold in India in 1948, the same year Cadbury India was established. “Bournvita is a little more complicated. The cocoa is mixed with malt, glucose, sugar and egg, the resultant ‘goo’ being pumped into a continuous vacuum band drier. When dried the result is a ‘honeycomb’ sheet which when granulated can be packed as Bournvita.”

Cadbury Bournvita contains all the necessary vital nutrients like Vitamins and Minerals to help with the development of a strong immune system for children. This malt beverage also helps with the growth and strengthening bones of children between the ages of 5-10 years.

Key Ingredients

Malt Extract, Sugar , Cocoa Solids, Liquid Glucose, Emulsifiers, Raising Agent, Vitamins & Minerals .

Cadbury Bournvita Li’l champs is nutritional health drink especially formulated for children between the ages of 2 to 5 years. By the age of 5, 90% of your child’s brain growth is complete. Cadbury Bournvita supports strong bone growth with Calcium, Phosphorus, Magnesium and Vitamin D. Strong bones allow strong muscle formation while helping to grow taller. Bournvita contains a bundle of Nutrients that are known to support in the maintenance of strong bones (Vitamin D, Phosphorus), strong muscles (Protein, Vitamin D), active brain (Iodine, Iron, Vitamin B2, Vitamin B12) and normal function of the immune system (Vitamins (A, B12, C, D), Zinc, Iron, Copper, Selenium).

2. HORLICKS

Horlicks is a sweet malted milk hot drink powder developed by founders James and William Horlick. It was first sold as “Horlick’s Infant and Invalids Food”, soon adding “aged and travellers” to their label. In the early 20th century, it was sold as a powdered meal replacement drink mix.

It was then marketed as a nutritional supplement and manufactured by GlaxoSmithKline (Consumer Healthcare) in Australia, Bangladesh, Hong Kong, India, Jamaica, Malaysia, New Zealand, South Africa, Sri Lanka, and the United Kingdom. It was previously in Kenya in the 2010s but was discontinued due to low sales. It is now produced by the Anglo-Dutch company Unilever through its Indian division. Horlicks in the UK is currently owned by Aimia Foods.

On 3 December 2018, Unilever announced they were buying Horlicks Indian business for US$3.8 billion. The Horlicks UK business had already been sold in 2017 to Aimia Foods, a UK-based subsidiary of Cott Corporation.

In Britain, Horlicks is commonly consumed as a drink near bedtime, and is marketed as an evening drink; in contrast, it has been marketed as a breakfast drink in India.

Ingredients

The main ingredient in the United Kingdom formulation is a mixture of wheat flour and malted wheat (46%), followed by malted barley (26%). As of 2019, the other ingredients include dried whey, calcium carbonate, dried skimmed milk, sugar, palm oil, salt, Anti-Caking Agent (E551), and a mixture of vitamins and minerals. The palm oil used is non-hydrogenated and certified by the Roundtable on Sustainable Palm Oil. The formulation may vary slightly depending upon the country. For instance, the Indian formulation does not contain oil, but does contain soy protein isolate.

How Horlicks Comed in India ?

Horlicks came to India with the British Army; the end of World War I saw Indian soldiers of British Indian Army bringing it back with them as a dietary supplement. Punjab, Bengal and Madras Presidencies became early adopters of Horlicks and many well-to-do Indians took to drinking Horlicks as a family drink in early 1940s and 1950s. It became a sort of status symbol in upper middle class Indians and rich classes. The first flavour available in India, as in Britain, was malt.

India, where it has traditionally been marketed as The Great Family Nourisher, is the largest market for Horlicks. The Indian formulation for Horlicks is slightly different from that used in most other countries, as there it is manufactured from buffalo milk rather than cows milk. In 2003, the brand underwent a revamp which led to the introduction of new flavours such as vanilla, toffee, chocolate, honey, and elaichi (cardamom). The current line-up of flavours include original (malt), chocolate and elaichi. with the latest offering Horlicks Kesar Badaam added recently to the portfolio, providing a more specialized taste offering to the consumers.

In recent years, there has been an increase in the scope of the brand in India. By pushing it to newer segments of the market, Horlicks has become an umbrella brand for a wide variety of products ranging from the flagship malt drink to instant noodles, confectionery and breakfast cereal. Special formulations of the malted drink for young children (Junior Horlicks), breast-feeding mothers (Mother’s Horlicks), women (Women’s Horlicks) and adults (Lite Horlicks) exist. Horlicks biscuits were first launched in 1993, and an energy bar was launched in 2009, named Horlicks NutriBar. Also in late 2009, Foodles, a brand of instant noodles, was launched under the Horlicks umbrella. This was followed in 2011 by launches of Horlicks Gold, a premium variant of the malt drink (dubbed The Best Horlicks Ever), and Horlicks Oats, the first breakfast cereal product under the Horlicks brand.

In 2010, Horlicks accounted for 85% of the ₹23.06 billion (US$290 million) revenue of GlaxoSmithKline in India. In 2012 it was the most widely consumed packaged beverage in India, after bottled water.

The biggest branding event is Horlicks Wizkids. This event started its way in 2003 and till now has reached approximately 25 million children in all India as well as in Sri Lanka, Nepal and Bangladesh.

Ahaar Abhiyan is a Horlicks initiative to increase malnutrition-related awareness amongst mothers, families and communities. With the sale of every bottle of Horlicks, the company contributes ₹1 towards the initiative. The campaign attempts to raise awareness about proper nutrition amongst mothers of children aged between 3 and 6 years.

Horlicks Wizkids is an interschool cultural and literary competition for children from class 1 to 12. The competition attracts students from India, Sri Lanka, Nepal and Bangladesh. With more than 30 events in the field of arts, literature, painting and extra-curricular activities, Horlicks Wizkids is South Asia’s largest interschool fiesta giving children an opportunity to showcase their talent on a global platform.

The 2013 Edition of Horlicks Wizkids South Asia was held in Bangalore. It consisted of five days of rigorous training sessions, talent rounds, project presentations and other fun, learning and recreational activities. More than 100,000 students from over 1200 schools participated. Five students from Vizag, Jaipur, Delhi, Hyderabad and Bhubaneshwar earned the title of the Horlicks WizTeam 2013. The winners got an opportunity to go for a learning program to Germany and a cash award of ₹100,000 each.